WYO!!

Well I was not really sure what I was going to do. Had few ideas nothing really concrete. I was diligently researching the online news market with my friend and partner Gaurav. Gaurav is a news buff and I have not found at least in my friends who have such great passion for news. He convinced me to look deeper into online news space. After two months of research and talking to more than dozen journalists and freelancers we concluded that online news space had great opportunities in India. But something we were always struggling with was “Revenue model”. Since our online newsroom was completely opinion based, we came up with the Idea of “Wear Your Opinion”. Our idea was to print socially relevant Tees with lot of pun on how things are here and sell them. As we explored it further we realized that in it itself was a good idea and worthy of a pursuit. Thus WYO (wear your opinion) was born. We have been working diligently since mid-April to now to get all pieces together.  WYO intends to release original and exclusive design every week and sell it cheap. The designs would revolve around a current-event/phenomena/subject or literary anything relevant to “India” and makes a funny statement/opinion that today’s youth can relate too.  For simplified understanding you can relate it to AMUL ads but designs that are attractive, make an opinion and you did love to wear them. The assumption is that such designs appeal to the Indian youth and they would love to have them printed on T shirts and wear them to colleges and other casual locations. It just differentiates the buyer from the crowd, makes a statement about their personality and also enables to stand by something they believe in the easiest form – wear a T-Shirt and off course make them the subject of gossip.

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Hi India!

Alright pens down, Out of the cube- I don’t know if it was a tough call may be it was something I always knew I was going to do. Quit my job in Jan and left NY to start a fresh journey as an entrepreneur in my very own Mumbai.  I clearly remember my last day outside 345 Park Avenue, it was cold but bright. I took a huge breadth and felt so relieved like I had broken free.

I know entrepreneurship is not as sexy as it sounds. I have burnt my hands earlier and the cost of opportunity was really high.  Neither staying in India after 5 years in NY was going to be easy and to add to that – I am also married :).  Off-course life in India is not going to be easy socially either because people around you cannot understand why someone would leave America and come to India to pursue a dream – quite an irony. It is easier for them to think that American economy is on a downturn and he probably got laid off.  And I don’t want even want to get started on how your daily lifestyle is affected. For me it was really family and sense of belonging. I had great time in US but I do not belong there. It is not where I come from.

I think doing a startup challenges the person’s inner core.  It forces him to come out of his so called secure and safe zone and experience what he is really made up of, to know himself better and to really know if he has the goods?  The thing that appealed to me most was “Creation”. At the end of the day when I am 60 years and I look back and say to myself did I really create anything worthy or I just lived, had a great job, had a lovable family and travelled a lot. Well I still want all those things but more than that somewhere deep down like everybody else I want to make a big difference.  To me entrepreneurship gives an Individual that opportunity.